Raleigh, March 7, 2005 – The Rechargeable Battery Recycling Corporation (RBRC) was recognized February 19, 2005 with a GOLD ADDY award by the Raleigh chapter of the American Advertising Federation (AAF) ADDY Awards for its “Cell Phone Retirement” ad campaign. Held this year at the Exploris Center, the AAF ADDY Awards are the industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising.
?We are extremely honored to be recognized by AAF?s Raleigh chapter,? said Ralph Millard, Executive Vice President, RBRC. ?Our Cell Phone Retirement campaign has proven to be extremely effective amongst consumers and we are pleased that we have been recognized not only for the important message the ads convey, but also for their creativity.?
RBRC?s award-winning ad campaign in the category of ?Consumer Magazine Campaign? features a pair of ?retired? cellphones enjoying the rest of their days at the beach, on the golf course, and fishing on a pier. The message ?You may get to retire in the fun and sun but your old cellphones don?t? conveys that recycling cellphones is easy and good for the environment. The campaign was created in conjunction with BtB Marketing Communications, Inc., a Raleigh-based advertising agency.
“It’s a double pleasure when you get the chance to do great advertising for a great client whose sole charter is to make our environment a better place in which to live,” said BtB’s Vice President of Creative Services Geoff Dunkak. “This award recognizes the work and dedication of a lot of talented people at our agency and at RBRC. We’re very pleased.”
The ADDY Awards are the advertising industry?s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year approximately 60,000 entries are submitted in local ADDY competitions.
All across the country, local entrants are vying for recognition as the very best in their markets. District winners are then forwarded to the National ADDY Awards competition. In each category, a GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition.
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Call2Recycle is the industry?s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.